A Case Study on AI Tools for Small Businesses
1. ChatGPT (OpenAI)
· Use-cases: Customer support, content creation, internal automation, idea generation.
· Benefits: Quick responses, versatile templates, integrates via API.
2. Canva (AI Features)
· Use-cases: Designing graphics, social media posts, flyers, presentations.
· AI Powers: Magic Write (text generation), background remover, design suggestions.
3. Jasper AI
· Use-cases: Marketing copy, blog writing, ads, social media content.
· Benefits: Optimized templates for conversions, multi-language support.
4. Zapier
· Use-cases: Automating workflows between apps (e.g., Gmail → CRM → Slack).
· Benefits: No-code automation, saves manual work, improves efficiency.
5. HubSpot AI
· Use-cases: CRM, automated follow-ups, email personalization, analytics.
· Benefits: Centralizes sales & marketing, AI suggestions for contacts/leads.
6. QuickBooks with AI (Intuit)
· Use-cases: Bookkeeping, expense categorization, financial forecasting.
· Benefits: Saves time on accounting tasks, helps with cash-flow insights.
7. Hootsuite / Buffer (AI Content & Scheduling)
· Use-cases: Social media planning, auto-scheduling, performance analytics.
· Benefits: Improves engagement, suggests best times to post.
8. Notion AI
· Use-cases: Team collaboration, documentation, project planning, notes.
· AI Features: Summarization, task creation, writing assistance.