APPLE AND CULTURE OF INNOVATION:
1.Putting people first:
Apple are a group of people trying to change the world for the better. “That’s who they are in the world. The technology is a background thing for apple. They develop products in such a way that they infuse humanity into customers. They take our values very seriously, and they want to make sure all of our products reflect those values. This constant focus on making things easier and more convenient for people is what drives Apple’s approach to innovation, and is why their products are so intuitive and easy to use.
2. Appling corporate culture with innovation strategy:
By starting with its mission statement and designing its internal company structure and development systems accordingly, Apple benefits from a strong alignment between innovation strategy and corporate culture.
This degree of alignment between company culture and innovative thinking is a major factor determining business competitiveness in the information technology, online services, and consumer electronics industries. It’s what sets a company like Apple apart from its competitors.
3. Hiring smart people, then empower them:
Apple hire smart people who can tell them what to do in the organization. The so much wisdom packed into these simple words. Smart and talented people have the potential to bring a fresh perspective to bear on outstanding problems, and can find entirely new solutions that existing employees might have overlooked.
Empowering smart people is not good for the company, either. It’s also great for employee engagement and motivation, and helps people contribute their best thinking in the company.
4. Organization structure and flexibility:
The company focus on stability and predictability when it comes to developing new products and services. The Innovation requires flexibility. The company employees are given the freedom to consider fresh approaches to complex problems, they bring together different ideas in the company to solve the problem.
5. Customers are jewels of apples:
The company focus on customer’s attention and what they really want. They considered the customers are the jewels of company for innovation.
6. Taking time to get things right:
The apple company take time to bring new product in the market. They developed the product in unique way. They take time to designed the product and service.
