Introduction
Netflix is an online American platform to create over the top content. It’s a subscription – based streaming service which allows the members to watch tv shows or movies without intervals. A cultural innovation can be determined by its success or failure. The company stand out model of a thoughtful and constant attitude to change. but without a good team and good strategy this would not have been possible.
Netflix factors for success
Constant acceptance to change.
Data analysis back up.
Organization freedom, responsibility and discipline to employees.
Communication considering articulate speech and writing.
Methodology
Netflix become so successful because of the creating a massive change in people’s lifestyle. To be more accurate it started a trend of entertainment where ever you go, it surpasses the limit of sitting in the house where a television is shared with all the family members. Netflix offered different types of packages for different types of users.
Packages in India
Mobile packages 199 Rs / month.
Basic packages 499 Rs / month.
Standard Packages 649 Rs/ month.
Premium packages 799Rs / month.
Therefore this packages gives the freedom for verity of customers to use this platform and customised there content and the AI (Artificial Intelligence) helps in the process which gives the customer a differtent exapeiance.
Netflix also give the consumeer the freedom of go advertisement free so there Is no interuption between the show and the consumer so the link is not disturbed . The advantages of nexflix is they change there way according to time by listining to the people and careating the sutiable envirinment for the consumer.
Competitors of Netflix
There are many compotitors but the main is Disney +,HBO max, Amazon. The content what netflix offers is
Free with out restrictions which Tv cannot offer.
Conclusion
One major factor which distinguishes Netflix from its competitors is its understanding as to how long a piece of content is worth airing, its capability to spread the cost of content over ten million subscribers as well as its ability to trace audience that are suitable for niche programming.
