How to improve customer satisfaction by Leveraging Design Thinking and Innovation?
Design thinking is for solving problems by prioritizing the customer’s needs and to create innovative solutions. You should be aware of what kind of innovation you are trying to achieve. You pick or choose how you want to apply design thinking principles into your experimentation and design. Design thinking is not only about having right choice and gathering lot of data, it’s also about how you treat the data and how you use that to actually come up with deeper understanding of what is right in front of you.
Some of the challenges found in large organisations in bringing design thinking is that it’s not like solution for all of the problem, it’s just part of it. It actually deals with important things to acknowledge with. Every organisation has their own way of thinking, it also depends on its capabilities, aim, whether its separate or integrated thing.
Where it works and it doesn’t: Many organisations have an open network and many will hire and train people and make them fell fresh, untidy and work in a team than individual.
Breaking silos and enabling collaboration across multiple cross functional teams really helps. It is not about having good employees to solve but also should have good leaders where the employee should feel free to tell ideas to them. Simply, treat employees the way you treat your customers, to do right work.
Design thinking is going out and learning from customer and it’s all about circumstances. It tells about liability, feasibility, desirability. Not only big organizations but also start-ups leverage this approach of design thinking. Business dynamics and changing business scenario are key critical challenges in front of enterprises these days and leveraging design thinking, having a flexible approach to solving problems is the key to deliver to excellence.
